From the quantitative point of view, many companies are now engaged in jewelry packaging, but from the perspective of development, it is still immature, mainly in a single variety and backward design. Lack of industry standards and a series of problems. Although new materials and technologies provide new space for the design of jewelry boxes, such as resin, polyvinyl chloride, polyurethane, polyurethane imitation leather, etc., a variety of new papers (leather paper, wood paper, etc.) have been applied. However, the design of jewelry packaging box products in the market, such as insufficient visual impact, lack of diversity in form and function, etc., are still prominent in the design. why?